HOW FRAGRANCES TRIGGER MEMORIES

Ever wondered why your mood suddenly shifted when you caught a whiff of something? Maybe someone just walked past you and now you’re irritable and suddenly remember an unpleasant memory?

Well, that’s because fragrances and emotions are closely linked, and a particular scent can trigger a flood of memories and emotions.

But why do smells sometimes trigger powerful memories, especially emotional ones? 

The short answer is that the brain regions that juggle smells, memories and emotions are very much intertwined. In fact, the way that your sense of smell is wired to your brain is unique among your senses.

Typically, when a person smells something that's connected to a meaningful event in their past, they will first have an emotional response to the sensation and then a memory might follow. But sometimes, the memory won't ever resurface; the person might feel the emotion of something that happened in the past but won't remember what they experienced.

Take one of our candle scents, Watermelon + Lemonade for example.  This scent takes me back as a kid to our summer holidays at the beach, spitting watermelon seeds at each other.  

Here are some fun facts below:

 These 6 scents are known to have the following effects on mood:

  • Lavender – soothing, calming effect
  • Citrus – excites and energizes
  • Jasmine – like lavender, calms nerves, but in addition, is also commonly used as an anti-depressant.
  • Rosemary – improves memory retention and fights physical exhaustion, headaches and mental fatigue.
  • Cinnamon – helps fight mental fatigue and improves concentration
  • Peppermint – stimulates brainstorming and clear thinking
  • Women have a better sense of smell than men.
  • Your sense of smell is weakest in the morning and increases throughout the day.
  • Each person has their own distinct odor similar to a fingerprint. No two people smell alike, except identical twins.
  • Our sense of smell peaks during late teen years and begins to gradually decline after that.
  • You could smell before you were born. Smell is the first sense to develop in unborn babies.

 

 



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